International Business Management

This program offers an in-depth understanding of versatile international management skills and knowledge. You help meet the need for trained professionals who can work with the increasing volume of cross-border traffic around the globe.

Take a hands-on approach, learning to investigate, analyze and manage domestic and international business activities. As well, learn to identify international partners and develop global networks. Activities, projects and case studies simulate a work environment and help prepare you for a career in International Business upon graduation.

Practice preparing documents, including international marketing, research and management plans. Develop strategies for overcoming language and cultural barriers and working with security requirements related to international logistics.

Graduates may find employment in a wide range of international fields, including:

  • government
  • banking
  • financial services
  • industry
  • logistics
  • supply chain management
  • marketing
  • sales
  • management consulting
  • entrepreneurship
  • administration


This program is well-suited for students who:

  • Are interested in foreign cultures and globalization.
  • Are inquisitive and analytical.
  • Are planners and like putting plans into action.
  • Possess good communication (oral and written) and interpersonal skills.
  • Possess strong organizational skills and work well under tight time constraints.
  • Are outgoing, energetic and motivated to lead.

The Programs at European School Of Management are delivered using a variety of instruction modes. Courses may be offered in the classroom or lab, entirely online, or in a hybrid mode which combines classroom sessions with online learning activities. Upon registration, each full-time student is provided an School email account which is used to communicate important information about program or course events.

Course Name & Description

Communications/Technologies – Effective communication is key to any interaction. A significant amount of information is exchanged between project participants, stakeholders and customers. Students assess the role of effective communications in a project environment, and manage the flow of communication by formulating and evaluating communication plans. Students compare ways to form and sustain relationships with project stakeholders, collect and retrieve information, as well as analyze various communication models, technology, tools and techniques needed to support effective communication. 

International Economics and Global Issues – From the economic and geographic point of view, the world is currently in a state of flux. World monetary and financial systems are becoming integrated into the economies of sovereign nations. It is therefore important to describe, contrast, interpret and analyze the financial interdependence that effects contemporary societies. Students assess such international economics issues as barriers to trade, foreign investment, exchange rates and global financial markets. They also explore geopolitical and commercial realities in various regions of the world, especially the intersections of natural resources, trade patterns, populations, membership in trade blocs and the impact of climate change.

Global Business Environment – The context in which international trade takes place, as well as the opportunities and challenges it presents for business, have changed dramatically. Given this rapid, ongoing change, global business professionals must have a clear understanding of the effects of globalization and the opportunities it affords. Students learn the major components of international trade, including marketing, market-entry strategies, supply chain management, trade finance and legal aspects of international global business management. In addition, they discuss ethical issues faced by today’s businesses, such as codes of conduct for international trade professionals, human rights, ethical practices, diversity in the workplace and sustainability. The cultural aspects of international business, as well as and the importance of technology in facilitating international trade, are explored.

International Market Entry Strategies – Implementation of market entry strategies requires management of both direct and indirect exports. To ensure the success of new international ventures international trade practitioners must research market entry options, analyze these options, and select the most effective entry strategies and strategic partnerships for their needs, such as foreign mergers or acquisitions, or foreign franchising or licensing. The chosen strategy must then be successfully implemented and managed. Students assess how an organization demonstrates intercultural competence, how it adheres to their organizational code of ethics, and complies with local and international laws. 

Corporate Social Responsibility and Business Ethics – Using cutting-edge assessment of critical issues in the field of corporate social responsibility (CSR), students evaluate the ethical challenges involved in the integration of CSR strategies and sustainable business practices into mainstream corporate culture and activities from an international perspective. The focus is on the examination of personal and professional core ethical beliefs, current practices of CSR in the workplace at home and abroad, along with their global impact in order to operate legally and ethically in the global market. In the process, students critically assess corporate culture, change management issues, ethical leadership and decision-making.

Feasibility of International Trade – Students examine the critical steps and decisions needed to determine the feasibility of international operations and potential target markets. The focus is on the Return on Investment from those activities. Using a 360 degree approach, students analyze market research and intelligence data; organizational readiness to begin international operations and/or to enter the target market; cost analysis of entering and developing the target market; and risk mitigation and management strategies. Students assess whether operating internationally fits with a company’s strategic direction and improves the Return of Investment of International operations for an organization. 

International Trade Finance – Non-payment, currency exchange fluctuations, political instability and force de majeure events are integral considerations in the field of international financial management. Students examine how organizations can manage their finances and mitigate financial risk by assessing appropriate transaction methods and tools for international trade activities. Learners compare negotiation terms, dispute resolution and cash flow management methods.

International Project Management and Leadership – International businesses are turning to project management strategies to meet and achieve their strategic and operational goals. Students learn the basic principles of project management related to global corporations and operations, and then interpret the essential components of project planning, organizational methodologies and structures specific to project needs, control measures and processes required when managing for project success. The critical role of leadership and power is identified, as well as the influence of project managers in relation to various stakeholders in the project. Students employ project management software, such as Microsoft Project and SAP, as tools in the development of project plans.

Development of Products and Services for Global Markets – Students learn that products and services sold or traded internationally may require modification. Students examine differences in regulatory, legal, cultural and consumer/client requirements and assess whether there is a need to conform to these requirements when adapting products and services. Students analyze how these differences impact the cost, product design, packaging, labeling, product testing and service delivery. Students compare strategies to maintain a competitive edge when adapting or customizing products and services for an international target market.

Global Value Chain – Students examine aspects of the primary activities of Distribution and Inventory Management, as well as the supporting activities of Document Management and Procurement, which are integral to international trade logistics. Doing business in/with foreign markets requires analysis of different regulatory, financial, geographical and cultural and consumer requirements. Students examine how organizations obtain resources and determine what they need to know to manage logistical systems within the global value chain in order to implement strategic business management decisions that minimize costs and risks, and maximize international business potential.

Mastering International Trade: Strategies and Tactics – The international trade process is highly complex. By completing an international trade transaction, students become familiar with the tools needed to navigate the intricate details of an international business transaction. By doing so they assess a variety of methods for managing initial foreign communications; build relationships; enter into negotiations; request quotes; examine firm offers; analyze commercial documents; comply with government and international regulations; and structure the transaction for maximum return on investment. 

International Sales and Marketing-  Building on traditional marketing concepts, this course explains how to take a product or service into the global market. Students investigate the importance of market intelligence, international marketing opportunities and strategies, the creation of sustainable competitive advantage, the development of marketing plans to achieve business targets, and the implementation and coordination of international marketing activities for products and services. They become familiar with the principles of marketing functions and the distinctions between domestic and international marketing. Students also discuss how to adapt and develop products and services for foreign markets incorporating the sales and marketing activities required to be successful in target markets.



Graduates have the required skills that may enhance their opportunities in securing employment at a managerial level in public and private sectors globally.

Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. Conduct an environmental scan* to evaluate the impact of world issues on an organization`s international business opportunities.
  2. Conduct, evaluate and present market research to support an organization`s international business decision-making.
  3. Manage the preparation of documents and the application of procedures, to support the movement of products and services in the organization`s global supply chain.
  4. Evaluate the impact of statutory and regulatory compliance on an organization`s integrative trade* initiatives.
  5. Develop and implement strategies to negotiate effectively within various cultural environments, and to address the impact of cultural differences on an organization`s integrative trade initiatives.
  6. Develop and present an international marketing plan, and evaluate sales strategies that support an organization`s integrative trade initiatives.
  7. Identify and interpret relevant international financial documents, and evaluate financial strategies that support an organization`s integrative trade initiatives.
  8. Analyze the impact of an organization`s integrative trade* initiatives on its human resources management strategies, policies, and practices.
  9. Develop and present an international business plan.
  10. Manage the implementation and evaluation of team projects by applying project management principles.
  11. Recommend strategies to support principles of corporate sustainability, corporate social responsibility and ethics associated with an organization`s integrative trade* initiatives and evaluate their effectiveness.
  12. Select and apply current technologies to support an organization`s integrative trade* initiatives.
  13. Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Tuition and related ancillary fees for this program can be viewed by using the Tuition and Fees Estimator tool at fee section.

Fees are subject to change.

Additional program related expenses include: Books and supplies cost approximately ₾ and can be purchased at the store and online. 


Application Information

Applications are available online at application section  100 ₾ fee applies.

Applications for Fall Term and Winter Term admission received by February 1 will be given equal consideration. Applications received after February 1 will be processed on a first-come, first-served basis as long as places are available.

International Student Application Form at Application Section or by contacting the admission Office.

For further information on the admissions process, contact at

Register now for our Virtual Open Day event and find out what school can offer you.
Our virtual open days are the perfect opportunity to research your options and explore the range of opportunities available to you at school. 


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